Dzen studio
2024
I developed and implemented a full-scale digital strategy for a boutique yoga studio, starting from the pre-launch stage. My work included market analysis, positioning, creation of a unique brand identity on social media, and the development of a clear tone of voice tailored to the target audience. I organized and supervised multiple content shoots in Kyiv, overseeing everything from creative direction and moodboards to team coordination on set — to support both the studio’s philosophy and business goals.
