The Black Seal Tea
2024
The Black Seal Tea, a boutique tea brand based in Cyprus. The brand aims to reinvent tea culture by combining premium quality with sensory rituals. I was responsible for crafting the communication strategy from the ground up, including defining the visual tone, brand voice, and key storytelling pillars across Instagram and Meta Ads.
As part of the launch, I developed a detailed content plan tailored to different stages of the customer journey and created briefs for ad creatives. I coordinated a remote video shoot, writing the technical brief for the videographer and supervising the production process to ensure the footage aligned with our visual narrative and campaign goals. I also designed advertising creatives and worked closely with the marketing specialist to align content with the brand’s positioning and audience preferences.
